Strategic

I reveal what founders can't see and support them toward what they intended to build.

Strategic Creative Concepts - Brand Building - Storytelling - Campaigns - Guest Experience Design

Michael J. Syfax

Creative

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Featured Work

NEIGHBOR X FOLK

A retail concept built for the moment Michigan Central opened, then rebuilt again when that moment became a movement.

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More to See

WPC

Fanny's LA

Experience direction for a restaurant inside the Academy Museum of Motion Pictures, where every detail carried the weight of the room it lived in.

Strategy for one of hospitality's most recognized names, where every detail had to earn its place at the table.

More About Me

Who's Building This?

I reveal what others miss, build what I see, and hold it together until it's true. Some of it I've built from nothing. Some of it I've been trusted to shape alongside people doing the building.

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Let's Talk About It

If something you're building needs the same kind of attention, I'd like to hear about it.